I was dying my hair black for many years and would always use the Pravana 1V which was a beautiful color. It was a very rich deep dark black. I have used some of their other colors as well and the best thing I can say is that they are very predictable. You can use the same color a million times and it will almost always come out the same.
One thing I don't like is their shades aren't anything special or nice. They're very basic natural shades that vary in their warmth and coolness. Their red shades have a lot of brown in them and don't really pop at all. It's a very nice line to enhance a natural shade but nothing you can really customize or have a lot of fun with.
They do have some high lift blonde colors that work like a dream!! I have level 3 hair naturally and they got me up to about a level 8/9 in about 40 minutes and my hair felt great afterward!! Which is something hard to do with jumping that many levels in a single process.
Overall I'm not very impressed with this color line mainly because of how amazing their vivids line is I definitely expected more out of the company as far as customization goes but it's a great basic predictable line which is never a bad thing!!
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