Let me start off by saying I've been using manic panic color for almost 10 years now! It is by far my favorite fashion color line not only for the wide variety of colors but the ease of use and the guaranteed results.
Manic Panic comes in just about every color imaginable and you can even mix colors together to create you're own custom shade! Now for each color you do have to lift your hair up a certain amount, some more then others. But even if you don't lift it up as light as intended you will still get some result of a similar shade on your hair allowing you to customize even further.
The consistency of the color is very creamy and stays moist on the hair which is perfect for ultimate saturation. You leave it on for about 20-40 minutes depending on how bright you want and how long you want it to last and you can also put t under heat for a more intense result as well.
I've never had a problem using these colors and everything comes out true to swatch. A little tip I picked up along the way is if you mix the color with a little 10 volume developer it does tend to stay in a little while longer then the couple weeks the dye normally lasts.
As for getting it to last longer, it normal lasts about 2-3 weeks if not more depending on how much you wash your hair. To get it to last longer don't use a lot of heat on your hair and also try not to wash it as often. You can also put some in your conditioner to help keep it fresh before your next touch up.
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